erin

meet

GM & growth leader scaling luxury and design marketplaces for 15+ years

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NYC, my office

Erin in the subway

— that's me

The Highlights Reel

Numbers I'm proud of.

The Career, In Wins

Five chapters.
I kept the receipts.

Aug 2026 – Present

New York, NY

VP, Full Service (Chairish Auctions)at Auction Technology Group

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  • Helped build & launch Chairish Auctions, a brand-new high-growth revenue channel.
  • Membership model contributed +36% membership revenue and millions in incremental GMV.
  • Built a national network of auction managers projected to deliver $4M+ annually at ~25% margin (vs. ~5% platform average).
  • Shipped a proprietary cataloging tool (built on Lovable) that wiped out training friction and sped time-to-launch.
“If a tool needs a manual, redesign the tool.”

Jan 2020 – Aug 2026

New York, NY

SVP, Global Salesat Chairish, Inc.

  • Grew managed dealer sales by 45% in eight quarters.
  • Grew the trade business 60% over four years through acquisition, onboarding, and engagement.
  • Launched subscription tiers, advertising products, and media programs — new recurring revenue streams.
  • Built and led a global team of 50+ across acquisition, retention, private client, trade sales, and media.
  • Ran the annual customer insight program — surveys, focus groups, 1:1s — and put the buyer's voice on the product roadmap.
“Two-sided marketplaces are won on the side everyone forgets about.”

Oct 2018 – Jan 2020

New York, NY

Chief Executive Officerat Dering Hall

  • Took a 45-person design marketplace to profitability for the first time in company history.
  • Positioned the company for a successful acquisition.
  • Strengthened brand visibility with top interior designers, showrooms, and galleries.
  • Built the operating frameworks that made sustainable growth possible.
“Profitability is a feature, not a finance problem.”

Mar 2014 – Oct 2018

New York, NY

VP, Sales and Marketingat Onboard Informatics

  • Owned revenue strategy and brand positioning through a successful 2018 acquisition.
  • Built the messaging, content, and lead-gen programs that grew the sales pipeline.
  • Unified brand voice across sales, product, and marketing.
“Brand and revenue aren't different jobs — they're the same job with two budgets.”

Sep 2004 – Feb 2011

Seattle, WA

Chief Marketing Officerat Taco Del Mar

  • Marketing lead for a 300+ unit franchise system through 400% growth.
  • Managed a $1.6M budget across media, creative, PR, and vendor negotiations.
  • Built national promo calendars that hit 4× ROI on LTV/CAC.
  • Ran 9 advertising co-ops and built the local store marketing playbook from scratch.
“Yes, the taco joint where we rolled fat ones. It was a slogan, not a daily practice.”

The Receipts, in Long Form

Turning a 5.4% auction into a 43% one.

How I rebuilt Chairish's auction business after the Chairish acquisition — new inventory pipelines, a homegrown AI cataloger, and the sell-through to prove it.

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№ 01

5.4% → 43%

Auction sell-through

№ 02

+$78K / mo

Added GMV in 60 days

№ 03

$155K → $342K

Quarterly GMV ramp

№ 04

41 days → <3

Time-to-live for new lots

The Toolkit

How I work,
in the honest version.

Fifteen-plus years scaling digital marketplaces in luxury and design. I build the kind of teams that hit the number and have a good time doing it. The cards on the right are the full toolkit — hover any of them for the footnote about why it matters.

The Long Read

About me, in first person from the source.

Erin smiling, candid

a tuesday

Erin in a balloon installation

committed to the bit

Erin teaching spin class

front of the room — I teach

I got my degree at a state school. I got my education at Taco Del Mar — where four times a year I stood in front of a board of Irish brothers and justified a $30,000 salary by showing exactly what my work produced and exactly what it cost.I left as CMO, after the company grew from 36 locations to over 600 on my watch. The diploma is on a wall somewhere; the lesson — every dollar in, every dollar out, every quarter — has run my career ever since.

I've spent my career at the intersection of luxury, design, and digital marketplaces — Chairish, Dering Hall, Onboard Informatics, and at Taco Del Mar (yes, really, and I still have opinions about national promo calendars). I'm happiest when I'm building something new with people I respect, and I'm the person who actually reads the customer interview transcripts.

Off the clock: New York subways, balloon-filled photo ops, teaching 10 spin classes a week, and the occasional bear costume. Life's too short to be too serious.

On the Record

What people say
when I'm not in the room.

“

Erin was the glue, the energy, and the reason we still existed. In the foxhole at the hardest of times, but always exuding positive energy. Truly one of the best people I have ever had the pleasure of working with.
Marc Siden · Co-Founder, Onboard Informatics

“

Possibly the smartest, most dedicated, most honest, passionate, incredibly upbeat and positive force I have ever hired for anything. If you are looking for an A++ player in every capacity, Erin will only exceed expectations.
Alan Blaustein · Co-Founder, Careplanners; Erin's mentor

“

One of the most remarkable leaders I've had the opportunity to collaborate with. Her positivity and approachability set the tone for a collaborative and motivated environment, even during the most challenging times.
Catharine Belluschi-Paulk · Senior Account Executive, Chairish
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Hi — I'm Erin (well, an AI version of me). Ask me about my work, my approach, or what I'm looking for next. Recruiters: I don't bite.